When there are only seconds to capture someones attention, only the strong survive. It’s my job to help new brands stand out in the marketplace and make successful brands even stronger – so they can continue to be best sellers.
A successful brand identity design relies on defining a clear ‘character’ which fully incorporates the marketing brief in terms of the ‘required perception’ and the ‘target audience’ as well as forming a crucial emotive link between the brand and it’s customers.
This is often the first touchpoint for your audience. It is your platform to show existing and potential clients what you do and how well you do it. I make sure that the experience is meaningful, user friendly and a true reflection of your brand.
Whether you need brochures, quality stationery or eye-catching advertising, I’ll will design and manage the production of your print products to leave you with collateral so stunning you almost won’t want give it away.
If I am designing your new brand from scratch, rebranding or re-positioning it, you’ll need to start at stage 1 of our branding journey.
When some of the key elements of your brand are already in place, you might need to hop on at stage 2. I can help you decide.
If your brand is already estabilished and developed, you can go straight to stage 3 for day-to-day brand communications with me.
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Epicurean represents an itinerary for discovering the top-quality and most typical flavors of Italy, through exciting activities that range from professionally-organized blind tastings to unique and exclusive visits to the makers of Italian hand-crafted products. www.epicurean.zonin1821.it
Label design for Podere San Cristoforo. Owned by Lorenzo Zonin, follows a biodynamic approach believing in low yields, little use of technology and a great deal of manual labor. Podere San Cristoforo is one of the finest wine artisan on the Tuscan coast. www.poderesancristoforo.it
In the 20’s Trastevere women were proud to say that they never crossed the river Tevere that divides Trastevere by the Emperial Forum. Well, I’m happy to be connected and to collaborate with entrepreneurs and creatives from different countries in the world. My studio is in Palazzo Velli, an ancient palace that has been transformed into a polyfunctional space for exhibitions, conferences, seminars, presentations and initiatives in Rome.
In short, I name brands, position them, give them identities/personalities, and help develop what they do, identify who they do it for, and connect them with each other. I also write their stories, draw their pictures, design, photograph and illustrate all aspects of their look, create online tools to help track progress and do research and development of new ideas.
We initially chose LVD for his flexibility and his surprising creativity. It ended up to be a solid partner, developing innovative concepts successfully.Lorenzo Zonin, Prestige Account Manager, Zonin 1821
Clean in their communication, meet every deadline and go the extra step to make sure things are done right.Stefano Aufieri, Marketing Manager, Palazzo Velli Expo
LVD has style and originality but also has that attention to details that make a label a piece of art.Davide Elisei, General Manager, Podere San Cristoforo